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Showing posts with the label SEO Fundamentals

How Crawl Errors Affect Your Website’s Rankings

 Introduction Search engines employ bots to read and index websites on the internet. If problems are encountered while accessing your website by the bots,crawl errors result. Even though they are not detected most of the time, they can significantly affect how websites perform on search engines. In this comprehensive guide, you will understand what crawl errors are, the effects of such errors on website rankings, different categories of crawl errors, as well as techniques to correct and prevent them. Correcting such errors is crucial to keep a healthy, viewable, and friendly website. What Are Crawl Errors? Crawl errors are encountered whenever search engine spiders are unable to reach a webpage. Crawl errors could be caused by a variety of factors such as links, server errors, incorrect redirection, andblocked resources. If a crawler is unable to fetch a page, it may result in the page not being indexed or updated. As a consequence, it will be less visible and would not be able to...

What is SEO and How It Works (2025 Complete Guide for Beginners)

Introduction In today’s digital world, search engines are the starting point for more than 90% of online experiences , and Google dominates this space. You may have a beautifully designed website, but if it does not appear in search results, it will struggle to attract visitors. This is exactly what happens when a website is not optimized for search engines. SEO bridges this gap. It ensures your website appears when people are actively searching for products, services, or information that you offer. Unlike paid advertising, SEO drives organic traffic , meaning you do not have to pay for every visitor who comes to your site. In 2025 , SEO is no longer just about keywords or backlinks. Google now prioritizes user experience, content quality, intent matching, and trust . Websites that focus on users first—and align with Google’s evolving algorithms—are the ones that succeed long term. What Is SEO (Search Engine Optimization)? SEO (Search Engine Optimization) is the process of optimiz...