Introduction Search engines employ bots to read and index websites on the internet. If problems are encountered while accessing your website by the bots,crawl errors result. Even though they are not detected most of the time, they can significantly affect how websites perform on search engines. In this comprehensive guide, you will understand what crawl errors are, the effects of such errors on website rankings, different categories of crawl errors, as well as techniques to correct and prevent them. Correcting such errors is crucial to keep a healthy, viewable, and friendly website. What Are Crawl Errors? Crawl errors are encountered whenever search engine spiders are unable to reach a webpage. Crawl errors could be caused by a variety of factors such as links, server errors, incorrect redirection, andblocked resources. If a crawler is unable to fetch a page, it may result in the page not being indexed or updated. As a consequence, it will be less visible and would not be able to...
Introduction SEO in 2025 is no longer just about ranking on page one. With the rise of zero-click searches and AI Overviews , users are getting answers directly on search results pages — without clicking any website. This shift has raised a big question for marketers: Is SEO dying, or evolving? The answer is simple — SEO is evolving. Brands that adapt their strategy can still gain visibility, authority, and conversions , even when clicks decrease. This article explains what zero-click searches are, how AI Overviews work, and how to optimize your SEO strategy to win in this new search landscape. What Are Zero-Click Searches? A zero-click search happens when a user finds the answer directly on the SERP (Search Engine Results Page) and doesn’t click any result. Common Zero-Click Features: Featured snippets AI Overviews (Google SGE) Knowledge panels People Also Ask (PAA) Local packs (Google Maps) Calculator, weather, definitions 📊 Fact: More than 60% of...